The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.
International Advertising Association
IAA THOUGHT LEADERSHIP BREAKFAST FORUM
BEWARE OF THE SHOPPER GAP
Why it’s time to get serious about “Shopper Marketing”
Disruption and opportunity are today’s paradigms in retail marketing.
In Australia, and around the globe, marketing is going through disruptive and transformative times. Led by rapid advancements in technology, powerful forces are challenging the retail status quo. Disinter-mediatory forces, amplified by a flat and borderless world, are changing the retail supply chain and the way marketers connect with their consumers, and vice versa.
As shopping behaviors evolve and new digital and mobile technologies emerge there is an exciting opportunity to close the gap between consideration and purchase. But are we ready?
Our panel of experts will share their insights and intelligence on what it will take to win with the always-on shopper and why they think we are falling short.
The IAA invites you to hear how they are making the online and offline shopping experience work for their companies’ brands, products and services.
Moderated by Paul Greenberg – CEO of the National Online Retailers Association (NORA) and co-founder of the DealsDirect Group, a pioneer in online retail.
John Broome – Marketing Director, Kelloggs ANZ
Steve Brennen – Director of Marketing & Advertising Sales, eBay Australia & NZ
John Winning – Chief Executive Officer, Winning Group
Linda Barrett – Chief Marketing & Merchandise Officer, DealsDirect
Ian Cassidy – Managing Partner, The Station Agency
Thursday, 2 May 2013, 7:30am – 9:15am
L’Aqua, Cockle Bay Wharf, Darling Park, Sydney 2000
Proudly sponsored by oOh!media
IAA ‘BIG IDEA’ 2013
IAA ‘BIG IDEA’ 2013: LAUNCH IN April 2013
IAA national marketing communications competition for student teams: Client brief in July; Submissions deadline in September, Finalists announced in October and National Champion team selected in November 2013.
IAA ‘BIG IDEA’ 2012: NATIONAL CHAMPIONS & FINALISTS
National Champions: “Kajulu Red” team from Charles Sturt University (CSU)
Finalists/ Runners-Up teams: “Digital Communications” team from University of the Sunshine Coast (USC), “Kajulu Blue” team from Charles Sturt University (CSU), “33 Storeys” team from University of Technology Sydney (UTS)
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.